JIM RAHMAN
President

As president of the agency, Jim’s main charge is to never lose sight of our number one job - making money for our clients. If we don’t do that, nothing else counts. He came to that compelling point of view through a career on both the agency and client side of the business.
 
He began his career in publishing, starting in the marketing department of a small magazine and, after rising to Vice President of Ritter-Geller Communications, formed his own publishing company. There, he published American Style, a fashion publication, and Wild Country, a backpacking newsletter, as well as Westside Real Estate Guide and Personal Sports, both of which were distributed through the Los Angeles Times.
 
In addition to his publishing experience, Jim has a broad range of expertise in bringing product to market, new business plans/strategy and helping clients grow.
 
In 1987 Jim formed a partnership with Debbie Schwartz and established Schwartz & Rahman Advertising. The name was changed to Schwartz Rahman Communications, Inc. in 2004.
 
As President of the agency, besides keeping track of the big picture, Jim functions as strategic leader on all accounts.

DEBBIE SCHWARTZ
Creative Director

As Co-Creative Director of the agency, Debbie makes sure that all advertising created by the agency lives within its brand strategy. She also searches for the emotion that motivates action for every product and makes sure that is built into every piece of communication.
 
Debbie began her career in New York, working as an editorial assistant for Random House. She soon moved to Los Angeles and made a career switch to advertising, landing a job at a local agency.
 
She went on to become a senior writer at Foote, Cone & Belding in Los Angeles and eventually V.P., Associate Creative Director at Grey Advertising. Over the years, her work in both print and broadcast has garnered numerous Lulu’s, Beldings, Best in the West and Obie awards for accounts such as U.S. West Direct, Vons Grocery Company, The Velvet Turtle and Kal Kan Dog Food.
 
In 1987 she partnered with Jim Rahman to establish Schwartz & Rahman Advertising, later renamed Schwartz Rahman Communications, Inc.. Today, Debbie leads the creative teams on all accounts.

KATHY RICHARDS
Executive Vice President

Getting inside the heads of our clients, understanding their problems, and helping them exploit their opportunities is the basis of Kathy’s role as Executive Vice President.  

Name a project, client, promotion, strategy, insight, or detail that has anything to do with advertising and Kathy has created, pitched, coordinated, formulated, discovered or followed it up with originality and grace.
 
She has managed a wide range of accounts including Avery Dennison, USC, Guthy-Renker, Technicolor, Mattel’s Barbie Collectibles, carparts.com, Youbet.com, Stagg Chili, the Los Angeles Zoo, La Costa Resort & Spa, In-N-Out Burger, Redken Laboratories, Numero Uno Pizza, Southern California Honda Dealers, Frozfruit Frozen Fruit Bars, the Los Angeles Department of Water & Power.
 
In addition to her expertise in strategic planning, marketing and media, Kathy has developed promotions for clients such as Nissan, the California State Lottery, and Seven UP, Inc.
 
Today, Kathy leads the account management and media groups at SRC, making sure that all work is delivered on time, on budget and on strategy.

RAY TREJO
Media Director

Reaching the right consumer, at the right time, for the right cost is considered by many to be a real science, but in Ray’s hands, it becomes an art.
 
Ray approaches media planning and buying from both a creative and investment perspective. He has a focused approach:

• Start with sound marketing objectives & strategies,
• Translate them to actionable media objectives & strategies,
• Refine the target while searching for “insights”,
• Apply relevant research,
• Assess the best media vehicles available
• Add creativity at every stage of the process
• Develop the best media plan that maximizes the overall success of the campaign within the given budget