As president of the agency, Jim’s main charge is to never lose sight of our number one job - making money for our clients. If we don’t do that, nothing else counts. He came to that compelling point of view through a career on both the agency and client side of the business.
He began his career in publishing, starting in the marketing department of a small magazine and, after rising to Vice President of Ritter-Geller Communications, formed his own publishing company. There, he published American Style, a fashion publication, and Wild Country, a backpacking newsletter, as well as Westside Real Estate Guide and Personal Sports, both of which were distributed through the Los Angeles Times.
In addition to his publishing experience, Jim has a broad range of expertise in bringing product to market, new business plans/strategy and helping clients grow.
In 1987 Jim formed a partnership with Debbie Schwartz and established Schwartz & Rahman Advertising. The name was changed to Schwartz Rahman Communications, Inc. in 2004.
As President of the agency, besides keeping track of the big picture, Jim functions as strategic leader on all accounts.
As Co-Creative Director of the agency, Debbie makes sure that all advertising created by the agency lives within its brand strategy. She also searches for the emotion that motivates action for every product and makes sure that is built into every piece of communication.
Debbie began her career in New York, working as an editorial assistant for Random House. She soon moved to Los Angeles and made a career switch to advertising, landing a job at a local agency.
She went on to become a senior writer at Foote, Cone & Belding in Los Angeles and eventually V.P., Associate Creative Director at Grey Advertising. Over the years, her work in both print and broadcast has garnered numerous Lulu’s, Beldings, Best in the West and Obie awards for accounts such as U.S. West Direct, Vons Grocery Company, The Velvet Turtle and Kal Kan Dog Food.
In 1987 she partnered with Jim Rahman to establish Schwartz & Rahman Advertising, later renamed Schwartz Rahman Communications, Inc.. Today, Debbie leads the creative teams on all accounts.
Executive Vice President
Getting inside the heads of our clients, understanding their problems, and helping them exploit their opportunities is the basis of Kathy’s role as Executive Vice President.
Name a project, client, promotion, strategy, insight, or detail that has anything to do with advertising and Kathy has created, pitched, coordinated, formulated, discovered or followed it up with originality and grace.
She has managed a wide range of accounts including Avery Dennison, USC, Guthy-Renker, Technicolor, Mattel’s Barbie Collectibles, carparts.com, Youbet.com, Stagg Chili, the Los Angeles Zoo, La Costa Resort & Spa, In-N-Out Burger, Redken Laboratories, Numero Uno Pizza, Southern California Honda Dealers, Frozfruit Frozen Fruit Bars, the Los Angeles Department of Water & Power.
In addition to her expertise in strategic planning, marketing and media, Kathy has developed promotions for clients such as Nissan, the California State Lottery, and Seven UP, Inc.
Today, Kathy leads the account management and media groups at SRC, making sure that all work is delivered on time, on budget and on strategy.
Reaching the right consumer, at the right time, for the right cost is considered by many to be a real science, but in Ray’s hands, it becomes an art.
Ray approaches media planning and buying from both a creative and investment perspective. He has a focused approach:
- Start with sound marketing objectives & strategies,
- Translate them to actionable media objectives & strategies,
- Refine the target while searching for “insights”,
- Apply relevant research,
- Assess the best media vehicles available
- Add creativity at every stage of the process
- Develop the best media plan that maximizes the overall success of the campaign within the given budget
Ray has contributed his media expertise to many major advertising agencies including D’Arcy/MediaVest, Dailey & Associates, David & Goliath, Grey Advertising and McCann-Erickson. His client experience is vast and includes Alitalia Airlines, Kia Motors America, Disney, DirecTV, Singapore Tourism, California Avocado Commission and Beverly Hills CVB among others.
As Director of Media, Ray Trejo is in charge of creating and implementing strategic media plans for all SRC Advertising clients.
Senior Art Director
Marc has worked for some of the most prestigious agencies in advertising: Ogilvy & Mather, Young & Rubicam, Foote Cone & Belding, and J. Walter Thompson, to name a few. He has also worked on some of the biggest and most recognizable accounts in the country, including American Express, McDonald’s, Avis Rent-A-Car, General Foods, Technicolor, and many more.
Marc has become quite expert in the toy category. He has created both print and television ads for Tyco, Jakks and, most notably, Mattel, including Hot Wheels, Barbie, Matchbox, Cabbage Patch Dolls, Polly Pocket and many more. Marc knows how to make a message both entertaining and effective, particularly when communicating to children.
Marc’s experience also includes highly successful projects for USC, Guthy-Renker, Youbet.com, Avery Dennison and Coldwell Banker. He is an expert in multiple media including tv, print, websites, interactive and direct marketing and refuses to wear a tie.
Beatrice has been writing and producing advertising for more than 20 years, working on accounts of every size and description. She has developed campaigns for clients such as Avery Dennison, Del Taco, Farmer John, Guitar Center, Safeway, Sears, Service Merchandise, Shakey’s Pizza, Smart & Final, Thai Airways, True Value Hardware Stores and Zacky Farms. Most notable of these was “PC Modem & Bob” for CompUSA.